- Marketing Manager
Kristen Farr is the Marketing Manager of Segal Trials, a consortium of clinical research sites specializing in Psychiatry, CNS, Addiction, Women’s Health and General Medicine. Kristen has been in marketing management for the past 7 years, of which she has spent the last 2 years in clinical research. She leads and oversees the marketing, community outreach, and call center teams. Through the development of strategic campaigns and initiatives, Kristen is responsible for implementing recruitment campaigns and patient retention programs in order to meet the enrollment goals for Segal Trials. These recruitment campaigns and patient retention programs include chart reviews and database mining, social media, paid advertising, a refer-a-friend program, patient appreciation events, community outreach events, and the mobile pre-screening program.
Kristen has a Bachelor’s of Art in English and a Bachelor’s of Art in Art from the University of Central Florida. Additionally, she earned a Web Design Certificate and a Social Media for Professionals Certificate from the University of Miami and she is currently working on her M.B.A. at Nova Southeastern University.