- Marketing Specialist
Mammie Keith is the Marketing Specialist of Segal Trials, a consortium of clinical research sites specializing in Psychiatry, CNS, Addiction, Women’s Health and General Medicine. Mammie has a Bachelor’s of Science in Marketing from Johnson & Wales University.
Mammie has been in marketing management for the past 3 years, of which she has spent the last 1 year in clinical research. She leads and oversees the marketing, community outreach, and call center teams. Through the development of strategic campaigns and initiatives, Mammie is responsible for implementing recruitment campaigns and patient retention programs in order to meet the enrollment goals for Segal Trials.
Additionally, Mammie is responsible for integrating any marketing initiatives with the clinical operations team to ensure recruitment and retention strategies are targeting unique study populations. These recruitment campaigns and patient retention programs include chart reviews and database mining, social media, paid advertisement, a refer-a-friend program, patient appreciation events, community outreach events, and the mobile pre-screening program.